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Where’s the best place to put Google Adsense Ads? |
by:
Diane Nassy |
Why, on your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?” According to my best information, the answer to that question is: Yes.
Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads also the resulting clickthrough.
When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are or else indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.
Advertising analysts with degrees in human behavior also psychology have spent thousands of man-years (people-years?) studying how people read printed also Internet content also what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public also can be read by anyone who is interested.
Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here (https://www.google.com/support/adsense/bin/static.py?page=tips.html).
Of course, all of the studies in the world are not worth a hill of beans if the findings don’t work on your web site. That’s why it is important to test, test also test again. Experiment with your Google AdSense placement also track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you’ll be able to determine what works best for your particular site. But don’t get complacent. What’s working for you now might not work next month if you change your site design or content.
One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, also you have a lot of pictures also ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing also a lot of trial also error.
Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it’s because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation.
Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you’re the only expert who matters.
About the author:
Diane provides marketing also internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com
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